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What We do

At Whiz Kids, we leverage mass media and cost-effective technology to deliver engaging, culturally rich, inclusive, and age-appropriate educational content to millions of children, youth, and families. Our goal is to positively impact young learners at scale with programming tailored specifically
for them.

Our Vision

Empowering Africa's children and youth to

reach their full potential by fostering engaging, holistic learning experiences that drive measurable well-being outcomes for at least 500 million young people across the continent and globally.

Our Mision

Making Learning a Lifelong Passion! We empower African families and children to unlock their boundless potential by cultivating a lifelong love of learning. Our top-quality, localized edutainment transforms minds, changes lives, and builds thriving communities.

Our Values

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How we deliver social Impact

Our Model: The Better Well-Being Model

With nearly 20 years of experience, Whiz Kids' Better Well-Being Model provides local solutions that positively influence generations from birth to young adulthood. Our four innovations span diverse sectors such as education, health, WASH, agriculture, peace and security, livelihoods, and gender equality.

  • Tsehai for Families: Pregnancy to age 7

  • Tsehai Loves Learning: Ages 3-10

  • Tibeb Girls: Ages 11-18

  • Youth Innovators: Ages 18 and above

 

Additionally, our Better Well-Being Advocacy promotes major developmental priorities to policymakers. Rooted in research and creativity, our model fosters improvements in knowledge, attitudes, and practices across all life stages.

The Better Well-Being Model

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Our Approach

We implement locally innovative and tested Social and Behavior Change (SBC) platforms, unified by our overarching creative concept - Better Well-Being. This concept is mainstreamed across all sectors and audiences.

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Life Cycle Approach

We ensure lasting well-being impact across society through four innovative and tested Better Well-Being platforms.

  • Tsehai for Families: Pregnancy to age 7

  • Tsehai Loves Learning: Ages 3-10

  • Tibeb Girls: Ages 11-18

  • Youth Innovators: Ages 18+

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Human-Centered

We co-design empowering content with Expert Advisory Groups, children, young people, and their families, ensuring our innovations meet our audience's needs.

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Results-Driven

We prioritize impact and improvement through continuous assessment and evaluations. Our approach includes pre- and post-assessments, focus groups, digital user feedback, and third-party evaluations to rigorously measure our impact.

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Social Transformation

Our SBC (Social and Behavior Change) approach shifts social norms using art and science, supporting individuals from birth to adulthood at individual, interpersonal, institutional, community, and policy levels, applying the socio-ecological model.

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Mass-Reach

We reach over 10 million people via TV, radio, print, school, and e-learning, using cost-effective technologies to connect with young people and communities.

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Creative Collaboration

Our Research, Creative, and Partnership teams develop impactful educational interventions through collaborations with universities, developmental partners, and public/private sectors, from national ministries to local bureaus.

History and Achievements

2004:

The Idea Came to Life

It all started with a Sock, one camera, one computer, one goal: To create an impact on Ethiopian children and youth. The idea came to life in the living room of a young wife and husband team; Bruktawit Tigabu and Shane Etzenhouser.

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Meet The Team

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Brukty Tigabu

CEO, Co-founder & Creative Director

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Ermias Alebachew

Chief Operating Officer

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Wim Ottermans

Chief Development Officer

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Tedi Ware

Chief Learning Officer

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Marianne Coillot

Country Director

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Anteneh Tefera (PhD)

Program & MEAL Director

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Ayub Esak

Regional Director

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Kassahun Zerihun

Youth Education Director

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Tirhas Haile

ECD Director

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Genet Tigabu

Partnership & Media Moitoring Lead

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Natnel Aychew

Operation Lead

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Kibrom Habtom

Admin & Logistics Lead

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Teshome Nura

Project & MEAL Lead

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Michael Sagawa

YI Innovation Manager

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Kalkidan Belachew

TLL Innovation Manager

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Abel Aschalew

TG Innovation Manager

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Selam Admasu

Customer & Production Manager

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Samrawit Tesfaye

Senior UI/UX Designer

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Tamiru Mengesha

Senior UI/UX Designer

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Biruk Bereded

Senior Video Editor

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Lidya Kebede

Senior Accountant

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Ermias Abuneh

YI Innovation Lead

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Hana Belachew

Music Production Lead

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Elsabeth Gebrehiwot

Administrative Assistant

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Hiyab Tekelhaimanot

T4F Product Owner

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Nathnael Yonas

YI Innovation Assistant

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Ruth Alemayehu

Innovation Assistant

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Kalkidan Kebede

Innovation Assistant

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Tewodaj Guale

Innovation Assistant

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Joseph Endale

IT & Data Management Officer

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Amen Abrha

Junior UI/UX Designer

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Fenet Lemma

Junior Accountant

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Makida Nigus

Video Editor

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Medhanit Assefa

Video Editor

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Workalemahu Bekele

Woreda Coordinator

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Newas Yusuf

Woreda Coordinator

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Gurmessa Yakub

Woreda Coordinator

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Befrdu Sheleme

Store Head

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Mesfin Lemma

Driver

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Abekiyelish Kebede

Office Assistant

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Betelehem Mamo

Office Assistant

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Netsanet Mesfin

Office assistant

Partner with Us for MASSive Impact

Tel.  +251-116-297-768 | +251-952-95-95-95

P.O. Box. 608 Code 1250: Addis Ababa, Ethiopia

 Gerji Mebrat Hail Site 1 Condominium

Block 28 2nd floor

Transform Now

Monday - Friday 08:00 AM - 11:00 PM

Bring your best self through our learning platforms and schools:

Need support? Call NOW +251-952-95-95-95

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