
What We do
At Whiz Kids, we leverage mass media and cost-effective technology to deliver engaging, culturally rich, inclusive, and age-appropriate educational content to millions of children, youth, and families. Our goal is to positively impact young learners at scale with programming tailored specifically
for them.
Our Vision
Empowering Africa's children and youth to
reach their full potential by fostering engaging, holistic learning experiences that drive measurable well-being outcomes for at least 500 million young people across the continent and globally.
Our Mision
Making Learning a Lifelong Passion! We empower African families and children to unlock their boundless potential by cultivating a lifelong love of learning. Our top-quality, localized edutainment transforms minds, changes lives, and builds thriving communities.
Our Values












How we deliver social Impact
Our Model: The Better Well-Being Model
With nearly 20 years of experience, Whiz Kids' Better Well-Being Model provides local solutions that positively influence generations from birth to young adulthood. Our four innovations span diverse sectors such as education, health, WASH, agriculture, peace and security, livelihoods, and gender equality.
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Tsehai for Families: Pregnancy to age 7
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Tsehai Loves Learning: Ages 3-10
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Tibeb Girls: Ages 11-18
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Youth Innovators: Ages 18 and above
Additionally, our Better Well-Being Advocacy promotes major developmental priorities to policymakers. Rooted in research and creativity, our model fosters improvements in knowledge, attitudes, and practices across all life stages.
The Better Well-Being Model

Our Approach
We implement locally innovative and tested Social and Behavior Change (SBC) platforms, unified by our overarching creative concept - Better Well-Being. This concept is mainstreamed across all sectors and audiences.

Life Cycle Approach
We ensure lasting well-being impact across society through four innovative and tested Better Well-Being platforms.
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Tsehai for Families: Pregnancy to age 7
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Tsehai Loves Learning: Ages 3-10
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Tibeb Girls: Ages 11-18
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Youth Innovators: Ages 18+

Human-Centered
We co-design empowering content with Expert Advisory Groups, children, young people, and their families, ensuring our innovations meet our audience's needs.

Results-Driven
We prioritize impact and improvement through continuous assessment and evaluations. Our approach includes pre- and post-assessments, focus groups, digital user feedback, and third-party evaluations to rigorously measure our impact.

Social Transformation
Our SBC (Social and Behavior Change) approach shifts social norms using art and science, supporting individuals from birth to adulthood at individual, interpersonal, institutional, community, and policy levels, applying the socio-ecological model.

Mass-Reach
We reach over 10 million people via TV, radio, print, school, and e-learning, using cost-effective technologies to connect with young people and communities.

Creative Collaboration
Our Research, Creative, and Partnership teams develop impactful educational interventions through collaborations with universities, developmental partners, and public/private sectors, from national ministries to local bureaus.
Meet The Team

Brukty Tigabu
CEO, Co-founder & Creative Director

Ermias Alebachew
Chief Operating Officer
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Wim Ottermans
Chief Development Officer

Tedi Ware
Chief Learning Officer

Marianne Coillot
Country Director
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Anteneh Tefera (PhD)
Program & MEAL Director

Ayub Esak
Regional Director

Kassahun Zerihun
Youth Education Director

Tirhas Haile
ECD Director

Genet Tigabu
Partnership & Media Moitoring Lead

Natnel Aychew
Operation Lead

Kibrom Habtom
Admin & Logistics Lead

Teshome Nura
Project & MEAL Lead

Michael Sagawa
YI Innovation Manager

Kalkidan Belachew
TLL Innovation Manager

Abel Aschalew
TG Innovation Manager

Selam Admasu
Customer & Production Manager

Samrawit Tesfaye
Senior UI/UX Designer

Tamiru Mengesha
Senior UI/UX Designer

Biruk Bereded
Senior Video Editor

Lidya Kebede
Senior Accountant

Ermias Abuneh
YI Innovation Lead

Hana Belachew
Music Production Lead

Elsabeth Gebrehiwot
Administrative Assistant

Hiyab Tekelhaimanot
T4F Product Owner

Nathnael Yonas
YI Innovation Assistant

Ruth Alemayehu
Innovation Assistant

Kalkidan Kebede
Innovation Assistant

Tewodaj Guale
Innovation Assistant

Joseph Endale
IT & Data Management Officer

Amen Abrha
Junior UI/UX Designer

Fenet Lemma
Junior Accountant

Makida Nigus
Video Editor

Medhanit Assefa
Video Editor

Workalemahu Bekele
Woreda Coordinator

Newas Yusuf
Woreda Coordinator

Gurmessa Yakub
Woreda Coordinator

Befrdu Sheleme
Store Head

Mesfin Lemma
Driver

Abekiyelish Kebede
Office Assistant

Betelehem Mamo
Office Assistant

Netsanet Mesfin
Office assistant
Transform Now
Monday - Friday 08:00 AM - 11:00 PM
Bring your best self through our learning platforms and schools:
Need support? Call NOW +251-952-95-95-95